Marketers have had to grapple with digital leakage blurring the boundaries between the ways they were organized. Yes type in words and art and images is rendered.
Avatars and virtual worlds allow us to be a range of us and constantly re-invent and try on new lives and live in multiple worlds. Our minds are imagination machines, and it has far outstripped the physical carrier of our bodies. Second, they allow of us have multiple identities. These new Third Connected Age technologies will give us amazing powers and we will gravitate towards them just as we have in the past. Pharmaceutical and medical companies allow us to live longer lives.
#Omnipresence for free#
The companies that enable us to cross distance and time such as Google which allows us to find anything with Search or visit places with Google Earth, or Apple that allows us to connect everywhere projecting our images and videos or Meta that enables us to connect for free or Amazon that brings the worlds bazaars to us have become the most valuable companies in the world.Īt one time it was the railroad companies and oil companies and telephone companies that allowed us bridge distance and time. Many of you might be skeptical that even if the technology progress so rapidly will anybody but a small minority of people leverage these technologies to become omnipresent.Ī guess is most of us will for three reasons.įirst, Humans want to have God-Like power. We are now in the fifth version of Unreal Engine and to see its power watch this short medley of 20 renditions by AMATEURS using HOME PC’s There is a reason the 3D computer graphics game engine developed first in 1998 from Epic is called “The Unreal Engine”.
#Omnipresence movie#
The state of the art of all these technologies consolidated in the Gaming Industry which is bigger than the television, music, and movie industries and where individuals spend over 100 billion dollars a year to arm, dress and equip their characters and alter egos in increasingly realistic worlds. We could add filters and aliases and become many people and project many looks and feels. Social and mobile allowed us to project ourselves in all sorts of ways to everybody we wanted to at little to no cost.
Search enabled us to find what we were looking for and e-commerce projected stores and bazaars into our home and let us be stores and bazaars of our own. Movies and television enabled a projection of a replica of life first in black and white and then color and then in high definition. Radio and the phonograph allowed the projection of not just words but also sound. Photography allowed us to project image and photographs in magazines to scale those projections. Starting from the printing press, communication technology has allowed individuals and ideas to be scaled across distance and time.įirst there were newspaper and books that allowed people to project ideas primarily with words. Omnipresence and Communication Technology.
#Omnipresence how to#
We will not just grapple with cross-media and omni-channel but need to figure and how to live, market and engage in a world of Omnipresence. If you buy a product while watching a video on Tik-Tok that played after a search for a product or person is that mobile or social or search or e-commerce?Īs we move forward in The Third Connected Age powered by data connecting to data (AI), much faster and persistent connections (5G), new ways of connecting (Voice/AR/VR) and new trust connections (Blockchain) we will enter an era of Omnipresence. In 2007 building on what had gone before we entered The Second Connected Age where we connected to everybody, and we connected all the time which we now call Social and Mob ile.Īs the mobile device has become the key portal even these terms of E-commerce, Search, Mobile and Social have dissolved into goo.
In The First Connected Age that began in 1993 with the World Wide Web we connected to discover and connected to transact which we now call Search and E-Commerce.
Omnipresence: The fact of being present or having an effect everywhere at the same time.
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